Goldie Blox is a female engineer.
She’s not a nerd, and maybe she’s not a genius.
She’s just a creative kid who likes to invent.
She tinkers and builds and isn’t scared to fail.
Because she never gives up.
She loves to construct things.
Things that rotate and swivel and connect.
Things that solve problems.
Things that make the world a better place.
Goldie Blox is a role model.
She’s not afraid to pick up a hammer
and build whatever she dreams up next.
This doesn’t make her a tomboy,
she is just…herself.
So when you close your eyes
and imagine what an engineer is supposed to look like…
there is no mold.
Why, that engineer could be you!
So go ahead and build with Goldie.
You won’t believe how fun engineering really is!
Sure, it’s not always easy.
You have to use your brain.
But when you try and try and finally figure it out…
it’s pure magic!
You can be anything. Go anywhere.
Once you learn how stuff is made,
you can make it YOUR way.
You can build your story.