The Founder

GoldieBlox is also a story about a young female entrepreneur building her dreams in a male dominated field. After all, only 3 out of every 100 tech startups are led by women.

Debbie Sterling, founder, creative genius, and “Chief Officer of Fun” at GoldieBlox is helping to shift that ratio. “I only knew engineering even existed because my math teacher from high school said I should explore it,” she recounts. “I’m creating a toy company that teaches little girls what engineering is, making it fun and accessible the way Lego and Erector sets have done for boys for over 100 years. I’m making sure that girls don’t have to rely on a serendipitous comment from a teacher to realize their passion for engineering.”



7 thoughts on “The Founder

  1. Your video is wonderful and just wanted to suggest you take this product to Shark Tank to get financial backing and miracle marketing. Good luck.

  2. Debbie
    This is amazing. My sister was an aeronautical engineer that passed away flying and doing what she loves. This movement beyond reminds me of her. I would give anything to work for you someday. Currently I’m the editor of a home improvement retail magazine which I will be sponsoring these in and gettig my MBA. Is there any potential to possibly get a resume in for when you decide to expand and hire?

  3. My aunt became an architect in the early 1940s, and struggled in engineering courses—because she had no background in the field. Her parents had to personally appeal to the school for her to even enroll in mechanical drawing. What could she have been if she’d played with GoldieBlox when she was young?

  4. I think you are on a roll! Once it hits Facebook, you low it will spread like wild fire! Congratulations on changing young girls lives and opening the doors to on-traditional female roles. I was an aircraft, jet engine mechanic….so I know a man’s world and the boys club philosophy! You go, girl!!

  5. Debbie,
    I am so happy to learn of your success!!! It has been a long time since your Lincoln days and math class, but hopefully you remember that 7th grade math class!! …and of course high school after….
    This is very interesting to me as my young daughter is VERY interested in math and building and designing! (sound familiar?)
    Anyway, I would love to pick your brain a bit about the toy if you had some time.. want to give her the advantage of learning early (she just turned 10) She is advanced in math and school has her doing 6th grade curriculum while she is in 4th grade….
    Regardless of whether you have time to contact me, I wish you the very best!!! Good luck and I hope to hear from you soon!

    Liz (Giberti) Afonso

  6. Hi Debbie,
    I am so deeply moved by your cause to motivate young women to build our world. As a young kid growing up in the Caribbean, I remember submerging myself in Enid Blyton and other books and then using my blocks and household items to build the scenes I read. I would repeatedly stage my dolls in these home-built doll houses, because they didn’t sell them on my island. Because of my own experience, I believe that your decision to create a toy that pairs reading with building, is brilliant. I look forward to the global explosion of Goldie. I will trumpet your cause wherever I can.

    All the best.
    Nisha Mc Intyre

  7. You are a godsend! Thank you for having the gumption to set up and take a stance. Your toys will make a great donation to my local toy drive.

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