A Wild Ride.

We just went from 0 to 1000 MPH in 6 weeks. In that time GoldieBlox raised over $285,000 on Kickstarter, got published in over 70 publications and blogs including The Atlantic, The Guardian and Forbes, won three awards at the World Maker Faire in New York, pitched on the main stage in front of 2,000 people at SOCAP, was featured on a panel run at the New York General Assembly, among many other things that would make this blogpost just way too long.

In all of this our team learned a lot of lessons. Our greatest lesson? Never underestimate the power of people. When you are a company, a brand, you have to treat your early adopters like family. They are the ones who will be most forgiving as you go through growing pains, who will be your cheerleaders even if you slip up, and who will feel your highs and lows as if they’re their own highs and lows too.

So to our Goldie family, from the bottom of our hearts, thank you. We’re working hard to make sure that GoldieBlox leaves its mark on society, and we know you’re sittin’ shotgun with us.

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About debrasterling

Debbie Glasband is a jane of all trades – product designer, writer, illustrator, brand strategist and marketer. She’s (one of the too few) women who graduated with an Engineering degree from Stanford in 2005. Since then, she’s done branding consulting for T-Mobile, Microsoft, Organic Valley and the New York Knicks. In the nonprofit world, she volunteered in rural India for 6 months and then launched “I Want a Goat,”one of the first viral fundraising campaigns. Her passion? Utilizing the power of branding, design and humor to make real change in people’s lives. Her favorite toy growing up? Playmobil.

12 thoughts on “A Wild Ride.

  1. I love this toy and I think it could be marketed as Unisex. I have a son who I have raised without sexual steriotypes. He likes pink as well as blue and he knows girls and boys can grow up to be whatever they want. Girls can be engineers and boys can be fashion designers. He loves to read and make things and he would love this toy.

  2. Congratulations! Just watched your video on kickstarter and found your site. You have a great idea, and a good heart. I do hope you quickly expand to offer “Goldies” to represent ALL little girls—-not just blue-eyed blond ones. That would be great! Good luck.

  3. Congrats. As a female geologist…and one that’s studied educational theory, I was just wondering how to address the lag in spatial skills for girls. As a mother of a 5 year-old princess, I pre-ordered a Goldie Blox today. I hope you just solved my problem. I love it, I really do.

  4. You are a rock star!! 🙂 Thank you SO much for this ingenious toy- I can’t wait to get several for my daughters and nieces. I love everything about this- thank you, thank you, thank you for developing a toy that will get our girls to love science!!!

  5. I want these for my 6 year old daughter! They look fantastic! I have a feeling her older brother will be playing with them when she isn’t looking….. How soon will they hit the market? For Christmas? Please?

  6. I saw the kickstarted video and it brought tears to my eyes. My 15 month old is an engineer in the making and I cannot wait for her to play with Goldie.

  7. I missed the Kickstarter ordering period, but did buy one today…and anticipate the need for more as I have 5, 7 and 9 yo girls! I can’t wait to see the impact this makes 15 years down the road. I encountered rabid sexism during my time in the tech sector, even though I was the leading corporate sales pro brokering global deals. Bless you for dedicating your energy to creating opportunities for my daughters!

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