Why? Here’s why…

Simon Sinek’s TEDxPugetSound talk

This video by Simon Sinek explains how in the end successful organizations, rabble rousers, initiatives, and ideas all have one thing in common…they all have harnessed and operate according to their “why”.

“By why I don’t mean to make a profit; that’s a result. By why I mean what’s your purpose, what’s your cause, what’s your belief. Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?””

The “why” is what inspires, and it connects you to people who believe what you believe and will help you achieve what you are destined to achieve. After sending this around the Team Goldie listserv we all had the same reaction…THIS EXPLAINS WHY WE WORK SO HARD FOR GOLDIE BLOX! And there is one part that says it best:

“People don’t buy what you do; they buy why you do it…If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

So let me tell you there has been and will continue to be an insane amount of blood, sweat and tears poured into Goldie Blox, all under the “why” of inspiring the next generation of female engineers.


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About debrasterling

Debbie Glasband is a jane of all trades – product designer, writer, illustrator, brand strategist and marketer. She’s (one of the too few) women who graduated with an Engineering degree from Stanford in 2005. Since then, she’s done branding consulting for T-Mobile, Microsoft, Organic Valley and the New York Knicks. In the nonprofit world, she volunteered in rural India for 6 months and then launched “I Want a Goat,”one of the first viral fundraising campaigns. Her passion? Utilizing the power of branding, design and humor to make real change in people’s lives. Her favorite toy growing up? Playmobil.

One thought on “Why? Here’s why…

  1. It is about time someone found a way to encourage girl’s interest in things mechanical. I see women grad students and women with doctorates every week, just not enough. I’m sure it has been difficult for them going through school. Anything that validates their choices in science and engineering is wonderful. Please keep up the good work.

    Ed Akerstrom
    Floor Coordinator
    Linac Coherent Light Source
    SLAC National Accelerator Laboratory

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